Comments on: Supplemental Results and how to get out of the “Google Poo” http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/ Wed, 04 Nov 2009 15:48:51 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Penalizaciones en Google | Google, SEO, SEM y un poco más http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-85717 Penalizaciones en Google | Google, SEO, SEM y un poco más Sat, 29 Sep 2007 18:03:20 +0000 http://blog.lunarpages.com/?p=84#comment-85717 [...] actually. Just get some inbound links to your pages. Check this post out to find out more about the Google Poo (supplemental [...] [...] actually. Just get some inbound links to your pages. Check this post out to find out more about the Google Poo (supplemental [...]

]]> By: Links #5 [FitForFreedom] http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-43006 Links #5 [FitForFreedom] Sat, 05 May 2007 15:09:36 +0000 http://blog.lunarpages.com/?p=84#comment-43006 [...] How to get out of the ‘Google Poo’ [...] [...] How to get out of the ‘Google Poo’ [...]

]]> By: Deep Linking - How and When to Do It and Is It Illegal? | Search Marketing Standard Blog http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-19680 Deep Linking - How and When to Do It and Is It Illegal? | Search Marketing Standard Blog Mon, 26 Feb 2007 14:31:29 +0000 http://blog.lunarpages.com/?p=84#comment-19680 [...] Situations where you may need to deep link are going to be when your internal pages are in Google’s supplemental results, your results are omitted in the SERPs, your internal pages are not getting crawled, indexed or cached or your internal pages are just not ranking well in the SERPs. In my experience, if you are operating an authority site with high trust rank, then it may be easier for you to get rankings for your internal pages with a few links. If you have a site with lower trust rank, you may need more links to its internal pages. Jim Boykin put together a nice tool to analyze deep link ratio. Rob Sullivan put together a pretty nice list on how to build a deep link campaign. [...] [...] Situations where you may need to deep link are going to be when your internal pages are in Google’s supplemental results, your results are omitted in the SERPs, your internal pages are not getting crawled, indexed or cached or your internal pages are just not ranking well in the SERPs. In my experience, if you are operating an authority site with high trust rank, then it may be easier for you to get rankings for your internal pages with a few links. If you have a site with lower trust rank, you may need more links to its internal pages. Jim Boykin put together a nice tool to analyze deep link ratio. Rob Sullivan put together a pretty nice list on how to build a deep link campaign. [...]

]]> By: Jimmy Daniels » How to Avoid the Google Filters http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-15856 Jimmy Daniels » How to Avoid the Google Filters Thu, 08 Feb 2007 07:34:21 +0000 http://blog.lunarpages.com/?p=84#comment-15856 [...] He also has a bigger post here, Supplemental Results and how to get out of the “Google Poo” has a little more depth on how the problem can occur. [...] [...] He also has a bigger post here, Supplemental Results and how to get out of the “Google Poo” has a little more depth on how the problem can occur. [...]

]]> By: Google Filters and how to get around them and exploit their loop holes | Joe Whyte - Seo Consulting - Rockyfied http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-14944 Google Filters and how to get around them and exploit their loop holes | Joe Whyte - Seo Consulting - Rockyfied Sun, 04 Feb 2007 02:18:26 +0000 http://blog.lunarpages.com/?p=84#comment-14944 [...] Google Supplemental Results: Google supplemental results take pages on your site that have been indexed and put them into a sub database in google. Supplemental results do not rank well but rather google uses its supplemental DB to populate its results when they don’t have enough results to show in a given query. This means pages on your site in Googles supplemental DB will not help you in the serps. How to get through this: Its pretty simple actually. Just get some inbound links to your pages. Check this post out to find out more about the Google Poo (supplimental results). [...] [...] Google Supplemental Results: Google supplemental results take pages on your site that have been indexed and put them into a sub database in google. Supplemental results do not rank well but rather google uses its supplemental DB to populate its results when they don’t have enough results to show in a given query. This means pages on your site in Googles supplemental DB will not help you in the serps. How to get through this: Its pretty simple actually. Just get some inbound links to your pages. Check this post out to find out more about the Google Poo (supplimental results). [...]

]]> By: Michael http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-13278 Michael Fri, 26 Jan 2007 03:57:07 +0000 http://blog.lunarpages.com/?p=84#comment-13278 Thanks for sharing with this valuable and informative comment. I have sites that have lots of supplementary pages. After reading your comment and the article, now I have an overview of what might have been the cause. Will be following your tips closely and hoping will get out of the supplementary page. Thanks a lot. Thanks for sharing with this valuable and informative comment. I have sites that have lots of supplementary pages. After reading your comment and the article, now I have an overview of what might have been the cause. Will be following your tips closely and hoping will get out of the supplementary page. Thanks a lot.

]]> By: Search Engine Tips » Friday SEO Blogs http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-9469 Search Engine Tips » Friday SEO Blogs Sun, 24 Dec 2006 23:43:11 +0000 http://blog.lunarpages.com/?p=84#comment-9469 [...] Escaping Google’s Supplemental Dead ZoneRecently throughout the blogosphere, a discussion has begun to gain steam about how exactly Google’s supplemental results are determined, and what steps webmasters can take in order to rescue these left-for-dead pages and return them to the main index.In what can seem like a black hole of search results, Google’s supplemental index seems to be growing at a steady, almost ominous rate. As the company refines how it ranks and indexes pages, those left behind the curb are surprisingly finding themselves relegated to the “dead zone” of search. What is a Supplemental Result? According to Google: A supplemental result is just like a regular web result, except that it’s pulled from our supplemental index. We’re able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.I want to meet the PR person that wrote this, because this is some of the best spin I have ever seen. Google wants webmasters to be happy that the supplemental index offers “less restraints” on sites - never mind the fact that there’s virtually no way the site will rank highly in any keyword by existing in the SI.Let’s just say, for arguments sake, that a webmaster would want his/her site to rank highly in Google’s main index. (This is a pretty bourgeois concept, I know.) What steps would need to be taken to avoid ending up in the dead zone? First, we should look at how sites end up there in the first place. Search Engine Guide’s Matt McGee outlines some trouble spots that could contribute to a site’s inclusion with in the supplemental index:• Duplicate content. This is often the main reason a page ends up in the supplemental index.• Too many variables (parameters) in the URL. Google mentions this on the “help” page linked up above.• Poor overall link profile. Matt Cutts specifically mentioned earlier this year that the Bigdaddy software upgrade would result in more supplemental results for “sites where our algorithms had very low trust in the inlinks or the outlinks of that site. Examples that might cause that include excessive reciprocal links, linking to spammy neighborhoods on the web, or link buying/selling.”• The page is buried. Orphaned pages are candidates to go supplemental. These are pages which can only be reached by a deep crawl of your site’s internal links, or pages which can’t be reached at all.There doesn’t seem to be a big mystery here. These types of improvements are common when it comes to SEO, and you would be hard pressed to find anyone who is knowledgeable about search that didn’t already understand the importance of these fundamental concepts.Vanessa Fox, however, lets us in on a tip that may not be so obvious in a Google Groups post outlining the critique of a site:Looking at your site in the search results, it appears that your pages would be well served by meta description tags. For most queries, the generated snippet is based on where the query terms are found on the page, and in those cases, your results are fine. But for some more generic queries, where a logical snippet isn’t found in the text, the generated snippet seems to be coming from the first bits of text from the page - in this case, boilerplate navigation that is the same for every page.Rusty Brick at Search Engine Roundtable breaks down Vanessa’s suggestion:In summary, by adding a meta description tag, a unique one, for each page, Google will use that information as extra criteria to determine the uniqueness of the page. That is how I understand it. Otherwise, Google will use the top text of your page’s content, and that can potentially be your top navigation or worse. This comes in handy for conducting site: command searches with no keyword specific data given after the site command.That’s a great start to the process, but what other techniques can webmasters employ to avoid being sucked into the dead zone?Joe Whyte offers these tips:• Get inbound links to your orphaned pages and make sure they are quality link that are relevant to your pages topic.• Remove all duplicate content and write your own copy for your pages.• If you don’t have content or enough content on these pages that are supplemental then you need to create more.Once you make these changes your pages will be revisited and re-cached. You can also create a Google sitemap in order to help Google crawl more pages of your site.The Google Success blog adds:• Rewrite your page title and description tags so that they are descriptive and relevant to your site, taking care that they are not too long or contain repetitive keywords.• You may need to rewrite your PHP code for e-commerce websites using mod-rewrite to simplify the cryptic URLs and also add unique meta tags to each page. Hmm, maybe there’s something to this meta tag thing after all, as this is the second mention of the importance of having unique tags on each and every page. I guess it really is the “little things” that make all the difference.Of course, don’t tell that to Jason Calacanis, he still thinks that SEO is bullsh*t.In any event, if you’re finding that your page is trapped in the desolate landscape of Google’s dead zone, you might try applying some of these optimization techniques in your efforts to escape. My apologies in advance to Stephen King; I swear I’m not ripping you off.Tags: Search, Google, Supplemental IndexAdd to Del.icio.us | Digg | Reddit | Furl [...] [...] Escaping Google’s Supplemental Dead ZoneRecently throughout the blogosphere, a discussion has begun to gain steam about how exactly Google’s supplemental results are determined, and what steps webmasters can take in order to rescue these left-for-dead pages and return them to the main index.In what can seem like a black hole of search results, Google’s supplemental index seems to be growing at a steady, almost ominous rate. As the company refines how it ranks and indexes pages, those left behind the curb are surprisingly finding themselves relegated to the “dead zone” of search. What is a Supplemental Result? According to Google: A supplemental result is just like a regular web result, except that it’s pulled from our supplemental index. We’re able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.I want to meet the PR person that wrote this, because this is some of the best spin I have ever seen. Google wants webmasters to be happy that the supplemental index offers “less restraints” on sites – never mind the fact that there’s virtually no way the site will rank highly in any keyword by existing in the SI.Let’s just say, for arguments sake, that a webmaster would want his/her site to rank highly in Google’s main index. (This is a pretty bourgeois concept, I know.) What steps would need to be taken to avoid ending up in the dead zone? First, we should look at how sites end up there in the first place. Search Engine Guide’s Matt McGee outlines some trouble spots that could contribute to a site’s inclusion with in the supplemental index:• Duplicate content. This is often the main reason a page ends up in the supplemental index.• Too many variables (parameters) in the URL. Google mentions this on the “help” page linked up above.• Poor overall link profile. Matt Cutts specifically mentioned earlier this year that the Bigdaddy software upgrade would result in more supplemental results for “sites where our algorithms had very low trust in the inlinks or the outlinks of that site. Examples that might cause that include excessive reciprocal links, linking to spammy neighborhoods on the web, or link buying/selling.”• The page is buried. Orphaned pages are candidates to go supplemental. These are pages which can only be reached by a deep crawl of your site’s internal links, or pages which can’t be reached at all.There doesn’t seem to be a big mystery here. These types of improvements are common when it comes to SEO, and you would be hard pressed to find anyone who is knowledgeable about search that didn’t already understand the importance of these fundamental concepts.Vanessa Fox, however, lets us in on a tip that may not be so obvious in a Google Groups post outlining the critique of a site:Looking at your site in the search results, it appears that your pages would be well served by meta description tags. For most queries, the generated snippet is based on where the query terms are found on the page, and in those cases, your results are fine. But for some more generic queries, where a logical snippet isn’t found in the text, the generated snippet seems to be coming from the first bits of text from the page – in this case, boilerplate navigation that is the same for every page.Rusty Brick at Search Engine Roundtable breaks down Vanessa’s suggestion:In summary, by adding a meta description tag, a unique one, for each page, Google will use that information as extra criteria to determine the uniqueness of the page. That is how I understand it. Otherwise, Google will use the top text of your page’s content, and that can potentially be your top navigation or worse. This comes in handy for conducting site: command searches with no keyword specific data given after the site command.That’s a great start to the process, but what other techniques can webmasters employ to avoid being sucked into the dead zone?Joe Whyte offers these tips:• Get inbound links to your orphaned pages and make sure they are quality link that are relevant to your pages topic.• Remove all duplicate content and write your own copy for your pages.• If you don’t have content or enough content on these pages that are supplemental then you need to create more.Once you make these changes your pages will be revisited and re-cached. You can also create a Google sitemap in order to help Google crawl more pages of your site.The Google Success blog adds:• Rewrite your page title and description tags so that they are descriptive and relevant to your site, taking care that they are not too long or contain repetitive keywords.• You may need to rewrite your PHP code for e-commerce websites using mod-rewrite to simplify the cryptic URLs and also add unique meta tags to each page. Hmm, maybe there’s something to this meta tag thing after all, as this is the second mention of the importance of having unique tags on each and every page. I guess it really is the “little things” that make all the difference.Of course, don’t tell that to Jason Calacanis, he still thinks that SEO is bullsh*t.In any event, if you’re finding that your page is trapped in the desolate landscape of Google’s dead zone, you might try applying some of these optimization techniques in your efforts to escape. My apologies in advance to Stephen King; I swear I’m not ripping you off.Tags: Search, Google, Supplemental IndexAdd to Del.icio.us | Digg | Reddit | Furl [...]

]]> By: Joe Whyte Mentioned on Web Pro News! | Joe Whyte - Seo Consulting - Rockyfied http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-9400 Joe Whyte Mentioned on Web Pro News! | Joe Whyte - Seo Consulting - Rockyfied Sun, 24 Dec 2006 09:18:43 +0000 http://blog.lunarpages.com/?p=84#comment-9400 [...] I was doing some SEV (search engine vanity) today and I noticed that Joe Lewis from Web Pro News decided to do an interesting post about a topic that has been widely discussed in 2006 which is Google’s Supplemental Results. I recently did a post over at lunarpages about “Google Poo” and during my SEV I found a post on Web Pro News quoting me. Needless to say I was flattered and Joe Lewis wrote a great article about Google supplemental results and I recomend everyone checking out his article. I am going to have to put you in my news reader JOE! [...] [...] I was doing some SEV (search engine vanity) today and I noticed that Joe Lewis from Web Pro News decided to do an interesting post about a topic that has been widely discussed in 2006 which is Google’s Supplemental Results. I recently did a post over at lunarpages about “Google Poo” and during my SEV I found a post on Web Pro News quoting me. Needless to say I was flattered and Joe Lewis wrote a great article about Google supplemental results and I recomend everyone checking out his article. I am going to have to put you in my news reader JOE! [...]

]]> By: AndrewM’s Musings » Blog Archive » Escaping Google’s Supplemental Dead Zone http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-9343 AndrewM’s Musings » Blog Archive » Escaping Google’s Supplemental Dead Zone Sat, 23 Dec 2006 16:56:45 +0000 http://blog.lunarpages.com/?p=84#comment-9343 [...] Joe Whyte offers these tips: •   Get inbound links to your orphaned pages and make sure they are quality link that are relevant to your pages topic.    [...] [...] Joe Whyte offers these tips: •   Get inbound links to your orphaned pages and make sure they are quality link that are relevant to your pages topic.    [...]

]]> By: Tiara http://blog.lunarpages.com/2006/12/08/supplemental-results-and-how-to-get-out-of-the-google-poo/comment-page-1/#comment-6239 Tiara Fri, 08 Dec 2006 22:14:40 +0000 http://blog.lunarpages.com/?p=84#comment-6239 You are too smart, Joe. And I'm five years old, because "Google poo" is hysterical to me right now. You are too smart, Joe.

And I’m five years old, because “Google poo” is hysterical to me right now.

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