Comments on: Yahoo Search Marketing Changes Ad Rank in Search Results http://blog.lunarpages.com/2007/01/24/yahoo-search-marketing-changes-ad-rank-in-search-results/?utm_source=rss&utm_medium=rss&utm_campaign=yahoo-search-marketing-changes-ad-rank-in-search-results Mon, 13 Feb 2012 10:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tracey http://blog.lunarpages.com/2007/01/24/yahoo-search-marketing-changes-ad-rank-in-search-results/comment-page-1/#comment-13131 Tracey Thu, 25 Jan 2007 10:40:11 +0000 http://blog.lunarpages.com/2007/01/24/yahoo-search-marketing-changes-ad-rank-in-search-results/#comment-13131 As you mentioned, Google have been taking an advertisers 'quality socore' and ad relevency into account for some time now. The Quality Score is the basis upon which Google measures the relevancy of an advertisers ad to users and has a major effect in determining how much the advertiser actually pays per click. This means that to compete efficiently an Adwords advertiser must be aware of what they have to do to achieve a high Google quality score. This is now the route Yahoo is taking and Yahoo advertisers will needs to be aware of how to achieve a good 'quality index'. For more inforation about what the google quality score is, how it is suspected to be calulated, and why advertisers need a big one take a look at this white paper: <a href="http://www.sayu.co.uk/google-quality-score-white-paper.html" rel="nofollow">How Much You Pay per Click With Google Adwords</a> As you mentioned, Google have been taking an advertisers ‘quality socore’ and ad relevency into account for some time now. The Quality Score is the basis upon which Google measures the relevancy of an advertisers ad to users and has a major effect in determining how much the advertiser actually pays per click. This means that to compete efficiently an Adwords advertiser must be aware of what they have to do to achieve a high Google quality score. This is now the route Yahoo is taking and Yahoo advertisers will needs to be aware of how to achieve a good ‘quality index’. For more inforation about what the google quality score is, how it is suspected to be calulated, and why advertisers need a big one take a look at this white paper: How Much You Pay per Click With Google Adwords

]]> By: ReTodd http://blog.lunarpages.com/2007/01/24/yahoo-search-marketing-changes-ad-rank-in-search-results/comment-page-1/#comment-13046 ReTodd Wed, 24 Jan 2007 20:57:44 +0000 http://blog.lunarpages.com/2007/01/24/yahoo-search-marketing-changes-ad-rank-in-search-results/#comment-13046 People still use Yahoo? I don't think I've been to Yahoo in the last year except to get my flickr password. According to a <a rel="nofollow" target="_blank" href="http://searchenginewatch.com/showPage.html?page=2156451" rel="nofollow">searchenginewatch.com</a>, the Nielson/NetRatings for Google are 49.2%, while Yahoo is struggling at 23.8%. Sad that an industry they created has passed them by. <a rel="nofollow" target="_blank" href="http://searchenginewatch.com/showPage.html?page=2156451" rel="nofollow"><img border="0" align="middle" src="http://searchenginewatch.com/img/nrcurrent.gif" /></a> People still use Yahoo? I don’t think I’ve been to Yahoo in the last year except to get my flickr password.

According to a searchenginewatch.com, the Nielson/NetRatings for Google are 49.2%, while Yahoo is struggling at 23.8%. Sad that an industry they created has passed them by.

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