Author: Joe Whyte

Today I interviewed Aaron Wall who is going to be a speaker at Elite Retreat in March. This is my third interview in my Elite Retreat series. Aaron Wall is the creator of SEObook, PPC secret ebook and is a talented SEO guru.

Joe: What do you plan on speaking about specifically?

Aaron: Mostly organic search engine optimization, but I can answer most questions related to search marketing, link building, and blogging.

Joe: What real world value do you think your attendees will walk away with after your seminar?

Aaron: Last event we went through and pointed out marketing elements and conversion elements that could be improved to sharply increase the performance of the attendees sites. I think we can help people with anything from lead generation right on through to improving conversion rates and closing more sales.

Joe: You’re SEO book really catapulted you into being an SEO guru but would you place more emphasis on SMO or SEO these days?

Aaron: I think there was a time when SEO was harder because link acquisition was harder than it is today. If you are good at creating linkworthy ideas it shouldn’t be hard to get noticed in today’s marketplace. You can call that SEO or SMO but really it is just marketing…creating things people want to talk about and then leveraging that authority and market position for profit.

Joe: For our clients and viewers can you tell us the secret to success for making a site rank well?

Aaron: This question is so broad that it could take me 300 pages to answer it, but as a rough formula I would say create something the market wants, bake a unique marketing angle into your creation, participate in your market and get their feedback, and do things people would want to talk about (and thus link at). That is the basic process, and at the beginning you should do keyword research, market analysis, and plan out your information architecture. The process is also ongoing, where you use your current market feedback to evolve your marketing.

I also provide a free overview on Work.com

Joe: In your opinion what is the best formula to monetizing a site for maximum ROI?

Aaron: It depends on the vertical, the resources at hand, and the strengths of the site owner.

Joe: You have really been branded as an SEO guru but what other fields of search marketing do you excel at?

Aaron: I am pretty good at seeing the trends in how search will affect other markets. I also created a fairly well known brand in the SEO field, so I am probably pretty decent at branding and blogging.

Joe: How did you get involved with elite retreat?

Aaron: Lee asked me if I would like to be involved at a conference.

Thanks Aaron for giving me some time and talking to me about elite retreat.

This entry was posted on Tuesday, February 20th, 2007 at 11:54 am and is filed under Interviews, Jabber, Joe Whyte, SEO, Sales & Marketing. You can follow any responses to this entry through the RSS feed . Both comments and pings are currently closed.