My Favorite SEO Cheat Sheet – Ranking Factors Version 2

Author:  Ben Welch-Bolen

The always amazing Rand Fishkin of SEOmoz fame posted an update to the search engine ranking factors list they keep. This is one of the most useful tools for anyone involved in search engine optimization. You can quickly check to see if something you are worrying about is important or not according to the experts. They rank all the factors in order of importance and have opinions from over 35 SEO experts.

Top 10 Ranking Factors in 2007:

1. Keyword Use in Title Tag (4.9)
2. Global Link Popularity of Site (4.5)
3. Anchor Text of Inbound Link (4.4)
4. Link Popularity within the Site’s Internal Link Structure (4.1)
5. Age of Site (4)
6. Topical Relevance of Inbound Links to Site (3.9)
7. Link Popularity of Site in Topical Community (3.9)
8. Keyword Use in Body Text (3.9)
9. Global Link Popularity of Linking Site (3.7)
10. Topical Relationship of Linking Page (3.6)

Learn more at the Search Ranking Factors Version 2 at SEOmoz. I use these daily as work to improve results in Google. Also be sure to check out this interview with Rand Fishkin Joe did here a while back.