Web Hosting Benefits for Businesses
By Tiara Rea
Customers, clients, and a faithful audience of readers and supporters have become the foundation of successful businesses in the online world. If the people who truly understand your product recommend it and your services to those around them, they will stand by your decisions and even help you grow by offering their own opinions and assistance. For example, Lunarpages customers are known for this amazing assistance – they comment, they review, and they spread the word.
Having an online presence for your business is an important part of the success of your company in the contemporary market, so here are some tips for those who have not made the leap into e-business success yet.
Blogging for Customers
Blogging used to be for angsty teens who needed a release, but now it’s become possibly the most important part of online businesses today and helps make a great website to boot. From a Search Engine Optimization perspective, blogging means you are putting out daily updated content and that means you could rank higher for your key search terms. But another rarely-seen benefit is that your customers can give their opinions. While you share your own opinions and gain customers that way, passersby may see an opportunity to tell you what you’re doing wrong or how to fix a problem. Their interest and your dedication to their comments could help them see you’re the best possibility for what they need. The key is really interacting with your customers, which will attract future clients as well by promoting an image that says your business cares about their audience and users. Blogs are also a great place to share special discounts and promotions that your customers can’t find anywhere else.
Open Your Doors 24/7
Maybe you can’t provide live 24/7 support for walk-in clients or customers who have questions at 4am. But you can still prove that your company cares about the convenience of its customers by running a website that operates 24/7. Trust me, this is a big bonus. I’m one of those people who has trouble sleeping occassionally, and if I’m surfing around and have a question about a product, I would be incredibly frustrated not to find a website or at least an email address to talk to someone about my concerns. Having an email address actively available 24/7 will be perceived as a convenience for customers, and it can also help boost sales by offering a window into your company whenever the consumer is interested. The best part is that it promotes a worldwide, international presence, as customers in China can email you with their inquiries just like people in America or Spain.
Convenience is Everything
I’m looking for a flower delivery service to surprise my mom on Mother’s Day. Since my mom lives in Missouri (true story), I remember that there’s a local florist there she enjoys, so I type in JoeSchmoDeliversFlowers.com…only to find the only information listed is their phone number, only in operation M-F, 9-5 (and it’s Saturday at 8pm!). Not only do I want more information and thus Joe Schmo loses a client but I’m also frustrated that Joe’s website doesn’t include any pictures of various arrangements or pricing for delivery options.
The convenience of being able to read your company’s biography, history, sales pricing, services or products, and customer reviews will provide potential customers with a friendly, helpful image before they buy. If Joe Schmo’s site had included at the very least some information on their floral arrangements, I may still have purchased. Plus, if you sell a product that can be purchased instantly, you can add a shopping cart to your website with one of Lunarpages one-click installations, and your customers can shop your website 365 days a year from the convenience of their own homes. Again, this is something that’s a must-have in my opinion. If your potential customers have questions, use one or many addresses out of your Unlimited Email Account Hosting plan and allow your customers a place to get support instantly. Even if it may take you a day or two to respond, it may still be easier for customers who do not have access to drive to your business to chat with you or are so far away that calling is long-distance.
A Complete E-Business for Under $100!
Here at Lunarpages, we try to make it easy. We know that you need a website. You know you need a website. Though starting an online business can be daunting, we offer 24/7 assistance, video tutorials to help you every step of the way, and software to help realize your dreams. For about 25 cents/day, you can set up unlimited email accounts, get a free domain name, have access to the best web design software and templates in the industry, run a shopping cart, and tons more. With our 30 day money back guarantee, you can do all this risk free.
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