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Using Social Networks to Build Your Brand

By Mitch “The Marketeer” Keeler

social-marketing-facebookThere is no doubt in my mind that social networks of all shapes and sizes help, not hurt, you when it comes to building your own name, presence and fan fallowing with your web site. You have your MySpace, your Facebook, your Twitter and more.

I think you should get your name out there anywhere and everywhere you can.

I hate that AT&T commercial where the British-sounding guy is “trying to find the Internet”, the great thing for them though is that even though I hate it I have seen it so many times I have picked up on the commercial’s main purpose. It is for AT&T’s wireless Internet services.

You can use the various social networks in the same way.. hopefully you will be less annoying about it. Join up, toss your links in there and do your best to use the service to build new friendships, followers and fans. I know with my own presence on both MySpace and Facebook – I have entries from my RSS feed going right into my profile so now that group of people I used to go to high school with can now see just about everything I publish. These are eyeballs seeing my content that would not have without spreading out to the social web.

Finally this all comes down to, well what do you have to lose? So maybe you don’t get any followers or dedicated fanboys knocking on your virtual social door. You have gained a few more links back, and you now have a new place where people can find you. Your creating a new path to yourself so if somebody stumbles upon it they know exactly where to look for more. On the other side if things go well, then you might be able to get in better communication and contact with those who like what you do with your own web site and well, having fans is never a bad thing.

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6 Responses to “Using Social Networks to Build Your Brand”

  1. Lunartics Web Host Ninja - Helping you find the cheapest and best hosting » Re: What Social Networks Have You Joined? Says:

    [...] Just did a blog post kinda on the same topic:http://blog.lunarpages.com/2008/04/10/using-social-networks-to-build-your-brand/ [...]

  2. Lunartics Deb George Says:

    This post is GREAT!…. I am surprised there are not many more comments. You just keep doing the darn thing. I love your work…

  3. Lunartics Amy Says:

    Thanks Mitch! You are truly appreciated around here :D

  4. Lunartics Master of Hosting Says:

    Using social service becomes more and more important. You cannot ignore them if you want your site being really popular!

  5. Lunartics chad Says:

    I plan to use as many social networks as possible to get my website the exposure it needs once I officially launch it next month. This is a good suggestion for anybody who has a website or is in the process of building their website.

  6. Lunartics Cathy Says:

    I am gaining interest (and beginning to educate myself) on social networking. I am wondering which website link would be better used in the profiles / branding of myself… my blog or my actual website?

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