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Billy Mays on Headline Writing

By Mitch “Billy Mays is an Icon” Keeler

Billy Mays in Action

If Billy Mays was here, he would tell you to write a good headline you have to use exiting words, sell yourself and yell a lot get your message across.

So I am here to share with you headline writing, the way I think Billy Mays would want you to do it.

Use Amazing Keywords and Teases!

Learn to use big and important keywords in your titles and headlines.  Certain words seem to draw in more interest than others.  Do you want to look at the tips or the “top” tips.  Do you want a list of tools or a list of “amazing” tools.  Look at the world of infomercial advertising and mold it to fit your own needs.  You know why those woman’s magazines often have the corniest headlines?  Cause they draw in eyeballs.  More people are going to read a page titled “The 10 Best Ways to Keep Your Man Happy” rather than “An Discussion of Relationships with Men”.

Don’t Forget to Stay on Message!

Now that you have gotten into the habit of dolling up your headlines with a few more adjitives, it is time for tip number two.  Make sure you do your best to stay focused on the content of your page.  Don’t tell me you have something that you don’t have, and don’t forget to include something you do have.

Now who says you can’t learn anything from an infomercial?

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